1 // Copyright 2019 Google LLC.
3 // Licensed under the Apache License, Version 2.0 (the "License");
4 // you may not use this file except in compliance with the License.
5 // You may obtain a copy of the License at
7 // http://www.apache.org/licenses/LICENSE-2.0
9 // Unless required by applicable law or agreed to in writing, software
10 // distributed under the License is distributed on an "AS IS" BASIS,
11 // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
12 // See the License for the specific language governing permissions and
13 // limitations under the License.
18 package google.ads.googleads.v1.resources;
20 import "google/ads/googleads/v1/common/tag_snippet.proto";
21 import "google/ads/googleads/v1/enums/attribution_model.proto";
22 import "google/ads/googleads/v1/enums/conversion_action_category.proto";
23 import "google/ads/googleads/v1/enums/conversion_action_counting_type.proto";
24 import "google/ads/googleads/v1/enums/conversion_action_status.proto";
25 import "google/ads/googleads/v1/enums/conversion_action_type.proto";
26 import "google/ads/googleads/v1/enums/data_driven_model_status.proto";
27 import "google/protobuf/wrappers.proto";
28 import "google/api/annotations.proto";
30 option csharp_namespace = "Google.Ads.GoogleAds.V1.Resources";
31 option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/resources;resources";
32 option java_multiple_files = true;
33 option java_outer_classname = "ConversionActionProto";
34 option java_package = "com.google.ads.googleads.v1.resources";
35 option objc_class_prefix = "GAA";
36 option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Resources";
37 option ruby_package = "Google::Ads::GoogleAds::V1::Resources";
38 // Proto file describing the Conversion Action resource.
40 // A conversion action.
41 message ConversionAction {
42 // Settings related to this conversion action's attribution model.
43 message AttributionModelSettings {
44 // The attribution model type of this conversion action.
45 google.ads.googleads.v1.enums.AttributionModelEnum.AttributionModel attribution_model = 1;
47 // The status of the data-driven attribution model for the conversion
49 google.ads.googleads.v1.enums.DataDrivenModelStatusEnum.DataDrivenModelStatus data_driven_model_status = 2;
52 // Settings related to the value for conversion events associated with this
54 message ValueSettings {
55 // The value to use when conversion events for this conversion action are
56 // sent with an invalid, disallowed or missing value, or when
57 // this conversion action is configured to always use the default value.
58 google.protobuf.DoubleValue default_value = 1;
60 // The currency code to use when conversion events for this conversion
61 // action are sent with an invalid or missing currency code, or when this
62 // conversion action is configured to always use the default value.
63 google.protobuf.StringValue default_currency_code = 2;
65 // Controls whether the default value and default currency code are used in
66 // place of the value and currency code specified in conversion events for
67 // this conversion action.
68 google.protobuf.BoolValue always_use_default_value = 3;
71 // The resource name of the conversion action.
72 // Conversion action resource names have the form:
74 // `customers/{customer_id}/conversionActions/{conversion_action_id}`
75 string resource_name = 1;
77 // The ID of the conversion action.
78 google.protobuf.Int64Value id = 2;
80 // The name of the conversion action.
82 // This field is required and should not be empty when creating new
83 // conversion actions.
84 google.protobuf.StringValue name = 3;
86 // The status of this conversion action for conversion event accrual.
87 google.ads.googleads.v1.enums.ConversionActionStatusEnum.ConversionActionStatus status = 4;
89 // The type of this conversion action.
90 google.ads.googleads.v1.enums.ConversionActionTypeEnum.ConversionActionType type = 5;
92 // The category of conversions reported for this conversion action.
93 google.ads.googleads.v1.enums.ConversionActionCategoryEnum.ConversionActionCategory category = 6;
95 // The resource name of the conversion action owner customer, or null if this
96 // is a system-defined conversion action.
97 google.protobuf.StringValue owner_customer = 7;
99 // Whether this conversion action should be included in the "conversions"
101 google.protobuf.BoolValue include_in_conversions_metric = 8;
103 // The maximum number of days that may elapse between an interaction
104 // (e.g., a click) and a conversion event.
105 google.protobuf.Int64Value click_through_lookback_window_days = 9;
107 // The maximum number of days which may elapse between an impression and a
108 // conversion without an interaction.
109 google.protobuf.Int64Value view_through_lookback_window_days = 10;
111 // Settings related to the value for conversion events associated with this
112 // conversion action.
113 ValueSettings value_settings = 11;
115 // How to count conversion events for the conversion action.
116 google.ads.googleads.v1.enums.ConversionActionCountingTypeEnum.ConversionActionCountingType counting_type = 12;
118 // Settings related to this conversion action's attribution model.
119 AttributionModelSettings attribution_model_settings = 13;
121 // The snippets used for tracking conversions.
122 repeated google.ads.googleads.v1.common.TagSnippet tag_snippets = 14;
124 // The phone call duration in seconds after which a conversion should be
125 // reported for this conversion action.
127 // The value must be between 0 and 10000, inclusive.
128 google.protobuf.Int64Value phone_call_duration_seconds = 15;
130 // App ID for an app conversion action.
131 google.protobuf.StringValue app_id = 16;