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+// Copyright 2019 Google LLC.
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+// http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+//
+
+syntax = "proto3";
+
+package google.ads.googleads.v1.common;
+
+import "google/ads/googleads/v1/enums/page_one_promoted_strategy_goal.proto";
+import "google/ads/googleads/v1/enums/target_impression_share_location.proto";
+import "google/protobuf/wrappers.proto";
+import "google/api/annotations.proto";
+
+option csharp_namespace = "Google.Ads.GoogleAds.V1.Common";
+option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/common;common";
+option java_multiple_files = true;
+option java_outer_classname = "BiddingProto";
+option java_package = "com.google.ads.googleads.v1.common";
+option objc_class_prefix = "GAA";
+option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Common";
+option ruby_package = "Google::Ads::GoogleAds::V1::Common";
+// Proto file describing bidding schemes.
+
+// An automated bidding strategy that raises bids for clicks
+// that seem more likely to lead to a conversion and lowers
+// them for clicks where they seem less likely.
+message EnhancedCpc {
+
+}
+
+// Manual click-based bidding where user pays per click.
+message ManualCpc {
+ // Whether bids are to be enhanced based on conversion optimizer data.
+ google.protobuf.BoolValue enhanced_cpc_enabled = 1;
+}
+
+// Manual impression-based bidding where user pays per thousand impressions.
+message ManualCpm {
+
+}
+
+// View based bidding where user pays per video view.
+message ManualCpv {
+
+}
+
+// An automated bidding strategy that sets bids to help get the most conversions
+// for your campaign while spending your budget.
+message MaximizeConversions {
+
+}
+
+// An automated bidding strategy which tries to maximize conversion value
+// given a daily budget.
+message MaximizeConversionValue {
+ // The target return on ad spend (ROAS) option. If set, the bid strategy will
+ // maximize revenue while averaging the target return on ad spend. If the
+ // target ROAS is high, the bid strategy may not be able to spend the full
+ // budget. If the target ROAS is not set, the bid strategy will aim to
+ // achieve the highest possible ROAS for the budget.
+ google.protobuf.DoubleValue target_roas = 1;
+}
+
+// An automated bidding strategy which sets CPC bids to target impressions on
+// page one, or page one promoted slots on google.com.
+message PageOnePromoted {
+ // The strategy goal of where impressions are desired to be shown on
+ // search result pages.
+ google.ads.googleads.v1.enums.PageOnePromotedStrategyGoalEnum.PageOnePromotedStrategyGoal strategy_goal = 1;
+
+ // Maximum bid limit that can be set by the bid strategy.
+ // The limit applies to all keywords managed by the strategy.
+ google.protobuf.Int64Value cpc_bid_ceiling_micros = 2;
+
+ // Bid multiplier to be applied to the relevant bid estimate (depending on
+ // the `strategy_goal`) in determining a keyword's new CPC bid.
+ google.protobuf.DoubleValue bid_modifier = 3;
+
+ // Whether the strategy should always follow bid estimate changes, or only
+ // increase.
+ // If false, always sets a keyword's new bid to the current bid estimate.
+ // If true, only updates a keyword's bid if the current bid estimate is
+ // greater than the current bid.
+ google.protobuf.BoolValue only_raise_cpc_bids = 4;
+
+ // Whether the strategy is allowed to raise bids when the throttling
+ // rate of the budget it is serving out of rises above a threshold.
+ google.protobuf.BoolValue raise_cpc_bid_when_budget_constrained = 5;
+
+ // Whether the strategy is allowed to raise bids on keywords with
+ // lower-range quality scores.
+ google.protobuf.BoolValue raise_cpc_bid_when_quality_score_is_low = 6;
+}
+
+// An automated bid strategy that sets bids to help get as many conversions as
+// possible at the target cost-per-acquisition (CPA) you set.
+message TargetCpa {
+ // Average CPA target.
+ // This target should be greater than or equal to minimum billable unit based
+ // on the currency for the account.
+ google.protobuf.Int64Value target_cpa_micros = 1;
+
+ // Maximum bid limit that can be set by the bid strategy.
+ // The limit applies to all keywords managed by the strategy.
+ google.protobuf.Int64Value cpc_bid_ceiling_micros = 2;
+
+ // Minimum bid limit that can be set by the bid strategy.
+ // The limit applies to all keywords managed by the strategy.
+ google.protobuf.Int64Value cpc_bid_floor_micros = 3;
+}
+
+// Target CPM (cost per thousand impressions) is an automated bidding strategy
+// that sets bids to optimize performance given the target CPM you set.
+message TargetCpm {
+
+}
+
+// An automated bidding strategy that sets bids so that a certain percentage of
+// search ads are shown at the top of the first page (or other targeted
+// location).
+// Next Id = 4
+message TargetImpressionShare {
+ // The targeted location on the search results page.
+ google.ads.googleads.v1.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation location = 1;
+
+ // The desired fraction of ads to be shown in the targeted location in micros.
+ // E.g. 1% equals 10,000.
+ google.protobuf.Int64Value location_fraction_micros = 2;
+
+ // The highest CPC bid the automated bidding system is permitted to specify.
+ // This is a required field entered by the advertiser that sets the ceiling
+ // and specified in local micros.
+ google.protobuf.Int64Value cpc_bid_ceiling_micros = 3;
+}
+
+// An automated bidding strategy that sets bids based on the target fraction of
+// auctions where the advertiser should outrank a specific competitor.
+message TargetOutrankShare {
+ // The target fraction of auctions where the advertiser should outrank the
+ // competitor.
+ // The advertiser outranks the competitor in an auction if either the
+ // advertiser appears above the competitor in the search results, or appears
+ // in the search results when the competitor does not.
+ // Value must be between 1 and 1000000, inclusive.
+ google.protobuf.Int32Value target_outrank_share_micros = 1;
+
+ // Competitor's visible domain URL.
+ google.protobuf.StringValue competitor_domain = 2;
+
+ // Maximum bid limit that can be set by the bid strategy.
+ // The limit applies to all keywords managed by the strategy.
+ google.protobuf.Int64Value cpc_bid_ceiling_micros = 3;
+
+ // Whether the strategy should always follow bid estimate changes,
+ // or only increase.
+ // If false, always set a keyword's new bid to the current bid estimate.
+ // If true, only updates a keyword's bid if the current bid estimate is
+ // greater than the current bid.
+ google.protobuf.BoolValue only_raise_cpc_bids = 4;
+
+ // Whether the strategy is allowed to raise bids on keywords with
+ // lower-range quality scores.
+ google.protobuf.BoolValue raise_cpc_bid_when_quality_score_is_low = 5;
+}
+
+// An automated bidding strategy that helps you maximize revenue while
+// averaging a specific target return on ad spend (ROAS).
+message TargetRoas {
+ // Required. The desired revenue (based on conversion data) per unit of spend.
+ // Value must be between 0.01 and 1000.0, inclusive.
+ google.protobuf.DoubleValue target_roas = 1;
+
+ // Maximum bid limit that can be set by the bid strategy.
+ // The limit applies to all keywords managed by the strategy.
+ google.protobuf.Int64Value cpc_bid_ceiling_micros = 2;
+
+ // Minimum bid limit that can be set by the bid strategy.
+ // The limit applies to all keywords managed by the strategy.
+ google.protobuf.Int64Value cpc_bid_floor_micros = 3;
+}
+
+// An automated bid strategy that sets your bids to help get as many clicks
+// as possible within your budget.
+message TargetSpend {
+ // The spend target under which to maximize clicks.
+ // A TargetSpend bidder will attempt to spend the smaller of this value
+ // or the natural throttling spend amount.
+ // If not specified, the budget is used as the spend target.
+ google.protobuf.Int64Value target_spend_micros = 1;
+
+ // Maximum bid limit that can be set by the bid strategy.
+ // The limit applies to all keywords managed by the strategy.
+ google.protobuf.Int64Value cpc_bid_ceiling_micros = 2;
+}
+
+// A bidding strategy where bids are a fraction of the advertised price for
+// some good or service.
+message PercentCpc {
+ // Maximum bid limit that can be set by the bid strategy. This is
+ // an optional field entered by the advertiser and specified in local micros.
+ // Note: A zero value is interpreted in the same way as having bid_ceiling
+ // undefined.
+ google.protobuf.Int64Value cpc_bid_ceiling_micros = 1;
+
+ // Adjusts the bid for each auction upward or downward, depending on the
+ // likelihood of a conversion. Individual bids may exceed
+ // cpc_bid_ceiling_micros, but the average bid amount for a campaign should
+ // not.
+ google.protobuf.BoolValue enhanced_cpc_enabled = 2;
+}
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