--- /dev/null
+// Copyright 2019 Google LLC.
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+// http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+//
+
+syntax = "proto3";
+
+package google.ads.googleads.v1.enums;
+
+import "google/api/annotations.proto";
+
+option csharp_namespace = "Google.Ads.GoogleAds.V1.Enums";
+option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/enums;enums";
+option java_multiple_files = true;
+option java_outer_classname = "BiddingStrategyTypeProto";
+option java_package = "com.google.ads.googleads.v1.enums";
+option objc_class_prefix = "GAA";
+option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Enums";
+option ruby_package = "Google::Ads::GoogleAds::V1::Enums";
+// Proto file describing bidding schemes.
+
+// Container for enum describing possible bidding strategy types.
+message BiddingStrategyTypeEnum {
+ // Enum describing possible bidding strategy types.
+ enum BiddingStrategyType {
+ // Not specified.
+ UNSPECIFIED = 0;
+
+ // Used for return value only. Represents value unknown in this version.
+ UNKNOWN = 1;
+
+ // Enhanced CPC is a bidding strategy that raises bids for clicks
+ // that seem more likely to lead to a conversion and lowers
+ // them for clicks where they seem less likely.
+ ENHANCED_CPC = 2;
+
+ // Manual click based bidding where user pays per click.
+ MANUAL_CPC = 3;
+
+ // Manual impression based bidding
+ // where user pays per thousand impressions.
+ MANUAL_CPM = 4;
+
+ // A bidding strategy that pays a configurable amount per video view.
+ MANUAL_CPV = 13;
+
+ // A bidding strategy that automatically maximizes number of conversions
+ // given a daily budget.
+ MAXIMIZE_CONVERSIONS = 10;
+
+ // An automated bidding strategy that automatically sets bids to maximize
+ // revenue while spending your budget.
+ MAXIMIZE_CONVERSION_VALUE = 11;
+
+ // Page-One Promoted bidding scheme, which sets max cpc bids to
+ // target impressions on page one or page one promoted slots on google.com.
+ PAGE_ONE_PROMOTED = 5;
+
+ // Percent Cpc is bidding strategy where bids are a fraction of the
+ // advertised price for some good or service.
+ PERCENT_CPC = 12;
+
+ // Target CPA is an automated bid strategy that sets bids
+ // to help get as many conversions as possible
+ // at the target cost-per-acquisition (CPA) you set.
+ TARGET_CPA = 6;
+
+ // Target CPM is an automated bid strategy that sets bids to help get
+ // as many impressions as possible at the target cost per one thousand
+ // impressions (CPM) you set.
+ TARGET_CPM = 14;
+
+ // An automated bidding strategy that sets bids so that a certain percentage
+ // of search ads are shown at the top of the first page (or other targeted
+ // location).
+ TARGET_IMPRESSION_SHARE = 15;
+
+ // Target Outrank Share is an automated bidding strategy that sets bids
+ // based on the target fraction of auctions where the advertiser
+ // should outrank a specific competitor.
+ TARGET_OUTRANK_SHARE = 7;
+
+ // Target ROAS is an automated bidding strategy
+ // that helps you maximize revenue while averaging
+ // a specific target Return On Average Spend (ROAS).
+ TARGET_ROAS = 8;
+
+ // Target Spend is an automated bid strategy that sets your bids
+ // to help get as many clicks as possible within your budget.
+ TARGET_SPEND = 9;
+ }
+
+
+}